This seasonal contrast might partly explain why white is the color of choice for New Year’s Eve in Brazil—but the tradition runs deeper than the weather. White is worn as a symbolic gesture, representing peace, renewal, and hope for the year ahead. So, why not take a style cue from our friends in Brazil and learn how to wear white, even during the colder months?

But in Brazil, wearing white is more than just a sartorial choice; it’s a purposeful act of reflection and intention. It’s not just about summer wardrobes—it’s a deeper statement of welcoming the new year with positivity and a clean slate.

So, whether you're celebrating by the ocean or in the snow, the power of wearing white transcends seasons, cultures, and traditions. Here’s how to wear white and embrace its symbolic meaning, no matter where you are. But first, let's destigmatize the myth.

It's no surprise that white has evolved into a timeless wardrobe staple. Contrary to popular belief, it's not reserved for just summer. But it wasn’t always this way. In the late 19th century, the “no white after Labor Day” rule was born, a marker of class distinction. White was once synonymous with the wealthy elite, who wore it during leisurely summers at their vacation homes. White's pristine look symbolized privilege—those who could wear the color without worrying about dirt were clearly not working outdoors or performing manual labor.

As the seasons changed, so did the wardrobe. When families returned to city life, darker, more practical clothing became the norm for fall and winter. The fashion rule was an unspoken code, setting the upper class apart from the working class, who couldn’t afford such luxuries.  

Then came Coco Chanel, who boldly defied the rule and embraced white all year long, proving that true style has no season. Today, the “no white after Labor Day” rule is nothing more than a relic of the past, and white is now worn year-round. So, if you’re wondering how to wear white in winter and every season in between, the answer is simple: embrace it anytime, anywhere, as a timeless (and in many instances symbolic) hue.

"Winter whites" are more common than you might think. From the runways to street style, fashion enthusiasts have long embraced white as a cold-weather staple. The trick is in the texture: opt for heavier fabrics like wool, cashmere, embroidery, or leather to create dimension and warmth. Add accessories like a statement belt or gold jewelry to create a polished, cohesive look.

Whether inspired by Brazil’s vibrant New Year’s Eve traditions or your own desire to challenge your views on what to wear in the winter, incorporating white into your wardrobe is both meaningful and stylish.