ViX was born from a deep respect and admiration for women. Our founder, Paula Hermanny, drew part of her inspiration for ViX from her two grandmothers—strong individuals who shaped her vision to start a global brand that celebrates the power, beauty, and confidence of women everywhere. Since being founded over twenty years ago, ViX remains a woman-founded and woman-owned business, with 83.6% of our team composed of women. We are proud to be leaders in both the ready-to-wear and swimwear categories, offering products that continuously radiate and uplift our customers, further inspiring women to embrace their power, their sexiness, and their natural beauty. 

What inspired you to start ViX, and how did your grandmothers influence your journey?

Growing up in Vitoria, Brazil, I was surrounded by inspiration that shaped my dreams of creating something special for women. My grandmothers were my greatest influences—one a highly skilled seamstress, and the other a well-traveled fashion enthusiast. From an early age, I was captivated by their grace and style, and I knew I wanted to carry their legacy forward. With ViX, I set out to create a swim and resort wear brand that embodies both classic elegance and modern sophistication, blending the timeless beauty I admired with the innovative designs I envisioned.

How does ViX’s commitment to female empowerment influence the design of your collections?

At ViX, our commitment to female empowerment is at the heart of everything we do, especially in the design of our collections. I want every woman who wears ViX to feel empowered by their personal style. When I design, I think about the strength and elegance of the women who inspired me—like my grandmothers and other ViX muses, who embody grace and resilience. With every collection, my goal is to create pieces that not only reflect that inner strength but also enhance it, allowing women to embrace their power and express themselves through their unique style. Each collection is carefully and thoughtfully designed to captivate, whether they're walking down a beach or going about their daily lives.

Can you share more about CASA ViX and how it supports women?

CASA ViX is a project that’s very close to my heart. It’s an extension of our commitment to empowering women, not just through fashion but in all aspects of their lives. I started CASA ViX to have a space where women can find the support and resources they need. Whether it’s through career guidance, personal development, or community-building activities, CASA ViX is about helping women realize their potential and to help achieve their dreams. Just as ViX swimwear is designed for women to channel their confidence, CASA ViX aims to uplift and empower women in our community every day.

What do special days like International Equal Pay Day mean to you personally, and how does ViX support this cause (and others)?

Days like International Equal Pay Day remind us of the progress made around the world but also the improvements that still need to be addressed. I’ve always been inspired by strong women who taught me the importance of unity. At ViX, we believe in uplifting women and celebrating their achievements. For me, it’s about spreading positivity and using our platform to make a meaningful difference.

How does ViX ensure that female empowerment remains a priority within the company’s culture?

At ViX, female empowerment is a cornerstone of our company culture. I will always ensure it remains a priority by fostering an environment where women are not only valued but actively encouraged to lead and innovate. From our predominantly female team to our supportive initiatives like CASA ViX, we are committed to creating opportunities for growth and success. We celebrate each woman’s unique contributions and strive to uphold values that empower and uplift our entire team every day.