The resort town of Saint Tropez is a haven for those who adore similar destinations like the charm of Cannes or the Mediterranean beaches of Marbella, offering a delightful blend of hidden gems and lively activities. This hotspot is popular for all the right reasons. Saint Tropez is a treasure trove of experiences, from chic boutiques and gourmet dining to picturesque spots perfect for capturing those Instagram-worthy moments. Here's a glimpse from our perspective into this popular destination. We thought it only fitting to offer a curated itinerary for a day immersed in the charm of this coastal gem.

So, you’ve arrived. That means it's time to hit the beach. Saint Tropez boasts some of the most beautiful beaches along the French Riviera, each offering a unique vibe. If you're visiting for the first time, try one of these beaches in Saint Tropez.

• Plage des Salins: A tranquil haven with fine sand and crystal-clear waters, perfect for a relaxing day just a few miles from the town center.
• L'Escalet Beach: A local favorite. This wide, sandy beach is ideal for a more laid-back vibe, complete with stunning views and serene surroundings.
• Pampelonne Beach: Rumor has it Pampelonne Beach is the place to see and be seen. It's not uncommon to spot celebrities and famous athletes lounging under the cabanas.

The opening event was a celebration of style, co-hosted by Sarriette. Attendees enjoyed a personalized coconut stand, a playful Mini Moke with our logo decorating it, and gifting of delicious Dengo chocolate kits—a perfect blend of fun and luxury. From bikinis and cover-ups to accessories, if you're in town, shop all your resort-ready essentials in our store.

After shopping, savor the flavors of the French Riviera. Saint Tropez's culinary scene is as vibrant as its beaches and boutiques. Here are some favorite picks for a delightful dining experience to wrap the day:

• La Terrasse: This is our founder Paula Hermanny’s pick for lunch. Located inside Cheval Blanc Hotel, it is walking distance from the heart of St. Tropez. And for dinner, Paula recommends La Forge-Ramatuelle.
• Gigi Rigolatto: A sanctuary with Italian flair, this beach club is the charming little sister of a renowned Parisian restaurant. Nestled on the coast of Ramatuelle, just a short distance from St. Tropez, it is undeniably a pretty and peaceful retreat in the South of France.

If you need more inspiration for what to wear for a day in Saint Tropez, dive deeper into these summer dress trends for 2024. Our assortment of resort wear also include these limited edition pieces from our Bianca Brandolini capsule collection.

The must-see spots in Saint Tropez are endless, from shopping and beach lounging to savoring exquisite meals. If you're planning a day in this charming vacation hotspot, where would you go? And if by chance you're staying at the Hotel du Cap in Antibes, Saint Tropez is just an hour and a half away by car - yet another reason St Tropez is a must-visit day trip destination.

Ready to embrace the charm of the French Riviera? Start building your vacation wardrobe with resort wear and swim essentials from ViX.